body{margin:0;font:16px Arial;color:#031735;background:#f6f8fc;line-height:1.5}.w{max-width:1000px;margin:auto;padding:0 22px}header{background:#fff;border-bottom:1px solid #dde4ef}header .w{display:flex;align-items:center;justify-content:center;padding-top:14px;padding-bottom:14px}img{width:150px;height:auto}a.b{background:#025fea;color:#fff;text-decoration:none;font-weight:700;padding:13px 18px;border-radius:10px;display:inline-block}.hero{background:linear-gradient(135deg,#fff,#eaf2ff);padding:62px 0}h1{font-size:52px;line-height:1.05;margin:0 0 18px;max-width:820px}h2{font-size:32px}.sub{font-size:20px;color:#475467;max-width:750px}section{padding:48px 0}.g{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.c{background:#fff;border:1px solid #dde4ef;border-radius:14px;padding:20px}.mut{color:#667085}.dark{background:linear-gradient(135deg,#eaf2ff,#f7faff);color:#031735;border-top:1px solid #cfdbef;border-bottom:1px solid #cfdbef}.dark .mut{color:#475467}.dark h2{color:#0a3f7a}footer{background:#021024;color:#cad3e0;padding:24px 0}@media(max-width:700px){h1{font-size:40px}.g{grid-template-columns:1fr}}.w{max-width:1040px;padding-left:20px;padding-right:20px}.hero{padding:54px 0 48px;background:linear-gradient(135deg,#ffffff 0%,#eef5ff 72%,#e3efff 100%)}h1{margin-bottom:14px}h2{color:#0a3f7a;margin-top:0;margin-bottom:14px}.sub{margin-top:0;margin-bottom:22px}section{padding:40px 0}.g{gap:14px}.c{padding:18px;border-color:#cfdcf0;box-shadow:0 7px 20px rgba(3,23,53,.045)}.g .c{border-top:2px solid #b7cef3}.c h3{color:#0b4d92}div[style*="font-size:34px"]{color:#025fea}a.b{background:linear-gradient(135deg,#025fea,#164f9f);box-shadow:0 7px 18px rgba(2,95,234,.18)}@media(max-width:700px){.w{padding-left:18px;padding-right:18px}.hero{padding:46px 0 40px}section{padding:34px 0}.c{padding:17px}}.partner{padding:34px 0;background:linear-gradient(135deg,#f3f7ff,#f8fbff)}.partnercard{padding:24px!important;border-color:#c8d8f2!important}.brandpair{display:flex;align-items:center;gap:16px;margin-bottom:16px;padding:14px 16px;border-radius:14px;background:#f8fbff;border:1px solid #d7e2f3}.brandpair img{width:auto!important;max-width:42%;height:auto;max-height:52px;object-fit:contain}.brandplus{font-size:24px;font-weight:800;color:#667085}.pairlabel{font-size:12px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:#025fea;margin-bottom:3px}header img{width:170px}@media(max-width:700px){.brandpair{gap:10px;padding:12px}.brandpair img{max-width:40%;max-height:44px}}*{box-sizing:border-box}body{overflow-x:hidden}.w{width:100%;max-width:1040px;margin-left:auto;margin-right:auto;padding-left:24px;padding-right:24px}p{max-width:100%;white-space:normal;overflow-wrap:break-word;word-break:normal}.evidence .g{align-items:stretch}.evidence .c{display:flex;flex-direction:column;min-width:0;padding:22px}.evidence .c h3{font-size:19px!important;line-height:1.28;margin:0 0 10px!important}.evidence .metric{font-size:34px;font-weight:800;line-height:1;color:#025fea;margin:2px 0 12px}.evidence .c p{margin:0 0 12px;line-height:1.58}.evidence .source{font-size:13px!important;margin-top:auto!important;margin-bottom:0!important;padding-top:4px}.partnercard,.brandpair{max-width:100%}@media(max-width:820px){.evidence .g{grid-template-columns:1fr}.w{padding-left:20px;padding-right:20px}}@media(max-width:480px){.w{padding-left:16px;padding-right:16px}.evidence .c{padding:18px}.evidence .metric{font-size:31px}}
a{color:#025fea;text-underline-offset:3px}a:hover{text-decoration-thickness:2px}a:focus-visible{outline:3px solid #025fea;outline-offset:5px}.site-header .w{justify-content:space-between;gap:20px}.brand{display:block;flex-shrink:0}.brand img{display:block;width:170px;height:auto}.site-nav{display:flex;gap:24px;align-items:center}.site-nav a{font-size:15px;font-weight:700}.skip-link{position:absolute;left:16px;top:-100px;background:#fff;padding:12px;z-index:10}.skip-link:focus{top:10px}.quiet-partner{background:#fff;padding:22px 0;border-top:1px solid #d7e2f3}.quiet-partner p{font-size:15px;color:#475467;margin:0}.quiet-partner a{font-weight:700}footer a{color:#cad3e0}footer nav{margin-bottom:12px}.breadcrumbs{font-size:14px;color:#52647c;margin-bottom:22px}.breadcrumbs a{font-weight:600}.breadcrumbs span{padding:0 7px}.guide{background:#fff;max-width:820px;margin:auto;padding:40px 32px 60px}.guide h1{font-size:42px;line-height:1.15;max-width:760px}.guide h2{font-size:28px;line-height:1.25;margin-top:40px}.guide h3{font-size:20px;line-height:1.35;color:#0a3f7a;margin:26px 0 10px}.guide p,.guide li{line-height:1.7}.guide li{margin:8px 0}.guide ul{padding-left:24px}.guide .lede{font-size:20px;color:#475467}.toc{background:#f3f7ff;border:1px solid #d7e2f3;border-radius:12px;padding:20px;margin:28px 0}.toc h2{font-size:18px;margin:0 0 12px}.toc ul{margin:0;columns:2;column-gap:28px}.toc li{break-inside:avoid;margin:6px 0;font-size:15px;line-height:1.5}.guide-cta{background:#eaf2ff;border:1px solid #c5d7f1;border-radius:14px;padding:24px;margin:34px 0}.guide-cta h2{margin-top:0}.guide-cta .cta-link{display:inline-block;margin-top:6px;padding:12px 16px;border-radius:10px;background:linear-gradient(135deg,#025fea,#164f9f);color:#fff;text-decoration:none;font-weight:800}.related{border-top:1px solid #d7e2f3;margin-top:34px;padding-top:8px}.disclaimer{font-size:13px;color:#52647c;border-top:1px solid #d7e2f3;padding-top:20px}.resource-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;padding:36px 0}.resource-card{background:#fff;border:1px solid #d7e2f3;border-top:3px solid #025fea;border-radius:14px;padding:24px}.resource-card h2{font-size:22px;line-height:1.25}.resource-card p{color:#475467}.resource-card a{font-weight:700}.example-table{width:100%;border-collapse:collapse;font-size:15px}.example-table th,.example-table td{text-align:left;vertical-align:top;padding:12px;border:1px solid #cfdbef}.example-table th{background:#edf3ff}.example-table td:first-child{font-weight:700}.example-table caption{text-align:left;font-weight:700;margin-bottom:10px}@media(max-width:760px){.site-nav{gap:16px}.brand img{width:145px}.guide{padding:30px 20px 44px}.guide h1{font-size:34px}.guide h2{font-size:25px}.toc ul{columns:1}.resource-grid{grid-template-columns:1fr}.example-table{font-size:13px}.example-table th,.example-table td{padding:8px}}@media(max-width:380px){.site-nav{gap:10px}.site-nav a{font-size:13px}.brand img{width:130px}.guide h1{font-size:31px}}

.site-header{position:sticky;top:0;z-index:100;box-shadow:0 5px 18px rgba(3,23,53,.08)}.site-nav .nav-buy{color:#fff;text-decoration:none;padding:10px 14px;border-radius:9px;background:linear-gradient(135deg,#025fea,#164f9f);box-shadow:0 6px 16px rgba(2,95,234,.2)}.site-nav .nav-buy:hover{filter:brightness(1.08)}.nav-buy-short{display:none}.offers{background:linear-gradient(135deg,#eaf2ff,#f8fbff);border-top:1px solid #cfdbef;border-bottom:1px solid #cfdbef}.offer-kicker,.offer-label{color:#025fea;font-size:12px;font-weight:800;letter-spacing:.1em;text-transform:uppercase}.offer-kicker{margin:0 0 4px}.offer-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;align-items:stretch}.offer-card{display:flex;flex-direction:column;background:#fff;border:1px solid #cbd9ed;border-radius:16px;padding:26px;box-shadow:0 14px 38px rgba(3,23,53,.08)}.offer-card.featured{border:2px solid #025fea;box-shadow:0 18px 44px rgba(2,95,234,.13)}.offer-card h3{margin:2px 0 8px;color:#0a3f7a;font-size:24px;line-height:1.2}.offer-card p{color:#475467}.offer-card .offer-price{margin:4px 0 6px;color:#031735;font-size:34px;font-weight:800;line-height:1}.offer-price small{font-size:15px;font-weight:700;color:#667085}.offer-card .billing-line{margin:3px 0 8px;color:#0a3f7a;font-weight:800}.offer-card .b{margin-top:auto;text-align:center}.offer-disclaimer{margin:16px 0 0;color:#667085;font-size:13px}@media(max-width:700px){.offer-grid{grid-template-columns:1fr}.offer-card{padding:22px}}@media(max-width:560px){.site-header .w{gap:10px;padding-left:12px;padding-right:12px}.site-nav{gap:8px}.site-nav a{font-size:13px}.site-nav .nav-buy{padding:9px 10px}.nav-buy-long{display:none}.nav-buy-short{display:inline}}

.site-nav .nav-buy{white-space:nowrap}.site-nav .nav-buy-updates{background:linear-gradient(135deg,#0e9f82,#087666);box-shadow:0 6px 16px rgba(14,159,130,.2)}@media(max-width:900px){.site-nav .nav-link-home{display:none}}@media(max-width:700px){.site-header .w{align-items:flex-start}.site-nav{gap:7px;flex-wrap:wrap;justify-content:flex-end}.nav-buy-long{display:none}.nav-buy-short{display:inline}}@media(max-width:480px){.site-header .w{gap:8px;padding-left:10px;padding-right:10px}.site-nav{max-width:205px}.site-nav .nav-buy{padding:8px 9px}.site-nav .nav-link-resources{width:100%;text-align:right}}
.premium-suite{background:linear-gradient(135deg,#f3f7ff,#eefcf8);border-top:1px solid #cfdbef;border-bottom:1px solid #cfdbef}.premium-card{background:#fff;border:2px solid #10a889;border-radius:18px;padding:28px;box-shadow:0 18px 44px rgba(3,23,53,.1)}.premium-card img{display:block;width:100%;height:auto;margin-bottom:20px;border:1px solid #d7e2f3;border-radius:14px}.premium-card .offer-price{margin:8px 0;color:#031735;font-size:34px;font-weight:800}.premium-card .offer-price small{font-size:16px;color:#475467}.premium-card ul{margin:0 0 22px;padding-left:22px;color:#475467}.premium-card li{margin:9px 0;line-height:1.55}.brand img,.site-header img{width:270px}@media(max-width:760px){.brand img,.site-header img{width:205px}}@media(max-width:480px){.brand img,.site-header img{width:170px}.premium-card{padding:22px}.premium-card h2{font-size:27px;line-height:1.16}}

@media(max-width:420px){.site-header .w{flex-direction:column;align-items:center}.site-nav{width:100%;max-width:none;justify-content:center}.site-nav .nav-link-resources{width:auto;text-align:center}}
.wrap{width:100%;max-width:1040px;margin-left:auto;margin-right:auto;padding-left:24px;padding-right:24px}@media(max-width:820px){.wrap{padding-left:20px;padding-right:20px}}@media(max-width:480px){.wrap{padding-left:16px;padding-right:16px}}
.secondary-conversion{background:#fff;border-top:1px solid #d7e2f3;border-bottom:1px solid #d7e2f3}.secondary-conversion p:last-child{display:flex;align-items:center;gap:18px;flex-wrap:wrap}.secondary-conversion p:last-child .b{color:#fff}@media(max-width:520px){.secondary-conversion p:last-child{align-items:flex-start;flex-direction:column;gap:12px}}

/* SEO conversion and methodology framework */
.lead-form{border:1px solid currentColor;border-radius:16px;padding:24px;margin:28px 0;background:rgba(127,127,127,.06);display:grid;gap:12px}.lead-form label{font-weight:800}.lead-form input[type="email"]{width:100%;font:inherit;padding:13px 14px;border:1px solid #9ca3af;border-radius:9px;background:#fff;color:#111827}.lead-form button,.print-button{appearance:none;border:0;border-radius:10px;padding:13px 18px;font:inherit;font-weight:900;background:#10b981;color:#06281f;cursor:pointer}.lead-form .consent{display:flex;align-items:flex-start;gap:10px;font-weight:500;font-size:14px}.lead-form .consent input{margin-top:5px}.form-note{font-size:13px;margin:0}.honeypot{position:absolute;overflow:hidden;clip:rect(0 0 0 0);height:1px;width:1px;margin:-1px;padding:0;border:0}.secondary-link{display:inline-block;margin-left:12px}.printable-checklist>ol{padding-left:0;list-style:none}.printable-checklist>ol>li{border-bottom:1px solid rgba(127,127,127,.3);padding:14px 0}.printable-checklist label{display:flex;gap:12px;align-items:flex-start}.printable-checklist input{width:20px;height:20px;margin-top:4px}.notes{border:1px solid rgba(127,127,127,.35);border-radius:14px;padding:22px;margin-top:30px}.notes p{border-bottom:1px solid rgba(127,127,127,.3);min-height:42px}.print-button{margin-top:12px}@media print{.site-header,.footer,.cta,.print-button{display:none!important}.hero{padding:20px 0;background:none!important}.content{padding:10px 0}.wrap{width:100%}.printable-checklist>ol>li{break-inside:avoid}}